Ladies and gentlemen, today is the day – my new book, The Marketing Starter: How an Entrepreneurial Mindset Will Make You A More Savvy Marketer is finally on the shelves!
It’s been a few years since the idea for the book struck me like Doc Brown in Back to the Future, and while it may not be as revolutionary as time travel, I’m hoping that starter marketing will soon grow within business circles.
“What the hell is starter marketing?” you may be asking. Well, that definition will obviously be fully flushed out and formulated within the book, which you can now get in paperback and e-book on Amazon. However, I can tell you that my definition of a marketing starter is a marketer who applies an entrepreneurial mindset to all that they do. Or, as I illustrate in the book: a marketing starter is one part marketer, one part scientist, and one part entrepreneur.
In the book’s introduction I dig into the philosophy and my personal story that brought me to writing the book, then I go on to share valuable entrepreneurial traits and tactics that I picked up along the way — from building my own companies to working for startups and scale-ups throughout my career. My goal with the book is to help marketers and marketing-adjacent professionals make a career of mastering the start.
The start. That is the core difference between an entrepreneurial-minded person and the rest of the world. Everyone — just like entrepreneurs — can have great ideas, but what sets them apart is taking action on those ideas, or starting. It’s that grit and tenacity that I speak to throughout the book that will help anyone define their unique edge in the way that they do business.
I hope you will support my effort by purchasing the book today, for yourself or a marketer in your life, and please, please leave a 5-star review on Amazon — that’s the only way a struggling author can climb the charts these days.
You can also tune in to my show, The Marketing Starter Podcast, which is in it’s second season on your favorite platform. In the podcast, I interview other starter-minded marketing pros from around the world.
Lastly, check out my interview with Jason Falls on his show, Digging Deeper below…