FCMO / CONSULTING / ADVISING
LET’S JUMPSTART YOUR MARKETING!
Start-ups and scale-ups often run into the same issues; they struggle with unified brand messaging, building out successful go-to-market plans, and designing marketing foundations that will scale.
The Marketing Starter Group, is the ally that you can depend start up your marketing engine and get it humming. We offer strategic marketing consulting and fractional CMO services and love working with companies who want to see exceptional growth, but just need a little push and direction to get started.
MARKETING STRATEGY
Whether you’re launching a new product or looking to acquire more customers, having an effective and evolving marketing strategy is crucial to success.
- Comprehensive goals-driven planning
- Tools, service, and vendor recommendations
- Full scope go-to-market planning & budgeting
- Product marketing & sales enablement
- Foundational building strategies
COMMS STRATEGY
Behind every finely tuned growth machine is a communications strategy that got it started. We’ll develop internal communications systems that will help align your teams and get everyone speaking your language.
- Clearly defining your northstar and your why
- Messaging frameworks & guidelines
- Brand re-alignment and training
- Content mapping
- Event marketing & support
- Cross-departmental comms strategy
GROWTH STRATEGY
Ready to scale, but not sure where to start? Whether building off existing processes or setting up new ones, We’ll put strategies in place that will help you scale!
- Funnel assessments & fixes
- Identifying current & potential high-performing channels
- Attribution modeling
- Customer marketing & cross-selling
- Personnel function & placement plans
- Marketing org design & processes alignment
A LITTLE ABOUT YOU
Who you are:
- B2B technology or service or have a B2B relationship
- Privately-held or bootstrapped
- Private equity portfolio or venture capital-backed
- Post-revenue start-up or scale-up
Your situation:
- Limited strategic marketing oversight or no marketing established leadership
- Have a VP or director-level marketer with need of strategy or oversight
- Launching a new product or key initiative and needing direction
- Need alignment on messaging internally or externally