Ladies and gentlemen, today is the day – my new book, The Marketing Starter: How an Entrepreneurial Mindset Will Make You A More Savvy Marketer is finally on the shelves!
It’s been a few years since the idea for the book struck me like Doc Brown in Back to the Future, and while it may not be as revolutionary as time travel, I’m hoping that starter marketing will soon grow within business circles.
Some of us may be old enough to remember when the interstate freeways in the U.S. were built and transported people across the country in a matter of days and created the infamous suburban flight. And it wasn’t long before advertisers saw the benefit of erecting 50-foot tall banners to display their messages to commuters. Today, these billboards have become not much more than an aging distraction.
Here’s a news flash… our digital advertising is going the way of the freeway billboard.
Like all speakers over the past 18 months, I have seen my speaking career deflate like a helium balloon two days after a 10-year-old’s birthday party. The pandemic response has all but wiped out the live events industry, forcing resourceful groups to hack their way through creating virtual meetings and conferences, thus limiting the volume and scope of engagements for speakers.
I am super amped up this week because yesterday, I launched my very first audio show, The Marketing Starter Podcast with the goal of sharing some tangible tips and career hacks with marketers around the marketing world.
Boy, it sure has been a while since I blogged about what’s new in my marketing universe. Quite a bit has gone down in the past couple years, including three job changes and, of course, a worldwide pandemic that temporarily paused many of our hopes and dreams .
During my career in marketing and startups, I have been in-between steady income many times. Sometimes it is was because I was laid off or quit and other times it was because I simply couldn’t turn revenue from my startup. Nevertheless, being able to front money for rent in my in-between’s proved to be a challenge.
Whether you’re an professional between gigs or a new startup founder, it’s crucial to have a steady stream of income to fund your life while you focus on the job hunt or on launching your world-changing idea. Luckily, I have some tried and true tactics that have worked for me that you can try out to help keep you afloat in your in-between.
My professional speaking story might sound simple, but it’s not without its challenges. In 2013, I was working on my second startup, BTSocial, which was solving a problem in the business travel space using social media. During that time, I was getting very active in the Global Business Travel Association (GBTA), attending conferences and participating in my local chapter in Chicago. My eager networking lead to a feature in Hotel Business magazine profiling me and the BTSocial product.
I had the pleasure of being interviewed by MeetAdvisors this past week to share my expertise in entrepreneurship and discuss my ventures of BTSocial, CurbNinja and Pitch Training Camp. I would encourage everyone in the entrepreneurship community to check out MeetAdvisors to get advice or offer your insight to fellow entrepreneurs. Enjoy the interview!
For many entrepreneurs that are tired of working from home, the corner coffee shop has become a haven for getting plugged-in to get productive with laptops out and headphones on. I can see why many entrepreneurs make coffee joints their place of biz; they’re from open morning til night, offer a warm atmosphere and have plenty of startup fuel flowing.
Motorcyclists and scooter enthusiasts need not fear the dreaded search for street parking in urban centers anymore as the mobile app CurbNinja was launched today. Built by avid motorcyclists, founders Fred Lebed and Tim Hines have developed a simple solution to the rider’s parking dilemma.
