Blog
A New Podcast Chapter for Marketers in Travel, Meetings, Events, and Hospitality
This season, we’re focusing on marketers in the travel, meetings, events, and hospitality industries—sectors that have undergone significant transformation in recent years.
Three BIG Takeaways from the SITE Texas Roadshow 2024
Last week, I had the incredible opportunity to speak at the SITE Texas Roadshow 2024, where I connected with incentive travel professionals in Houston, Austin, and Dallas.
Event and Meeting Planning and Marketing Made Easy with AI
This past April, I took the stage at the Northstar Meetings Group Small & Boutique meetings show just outside of Houston. The room was filled with event and meeting planners from all over the country who were eager to learn how AI was going to change the way they plan and market events forever.
3 Ways Gen Z is Changing the Meetings & Events Industry in 2024
I’ve been speaking (and posting) about Gen Z for a long time and continue to be fascinated with their habits, especially their obsession with the 90’s style – that one I will never quite understand. These kiddos continue to have a limitless impact on literally everything, and the target of understanding them seems to always be moving. However, I believe that as meetings and events (and travel) are bouncing back after the pandemic, there are a few ways we can adapt to their desires.
Your 2024 Marketing Starting Lineup
23 was a spectacular year for marketing podcasts! All my friends at Marketing Podcast Network absolutely crushed it. And for my little show, the Marketing Starter Podcast, well, we had a pretty darn good year. We got some big bumps in listenership and hosted 21 world-class guests!
3 Considerations For Marketers When Chasing AI
By now, every marketer is aware of AI, as it’s the hottest issue in marketing since email marketing debuted nearly 40 years ago, and everyone has been talking about it in depth this year. Most of the content out there to date has been focused on getting the world up to speed on all the interesting tools that marketers have at their disposal and how to use them to ease marketing efforts.
Celebrating My Book-Versary
This week I celebrate the one-year anniversary of publishing my very first book, The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer. And after selling a ton of copies, giving a ton more away, collecting some fantastic reviews, and of course, helping fellow marketers, I can safely say it’s been quite a year!
Events are Back and so am I
Just like everyone else in 2020 and 2021, it felt like life was put on hold both personally and professionally. Sure, I kept the hustle going and made time to travel as circumstances would allow, but my passion for speaking and sharing ideas with the world certainly took a big pause.
My New Book is Here!
Ladies and gentlemen, today is the day – my new book, The Marketing Starter: How an Entrepreneurial Mindset Will Make You A More Savvy Marketer is finally on the shelves!
It’s been a few years since the idea for the book struck me like Doc Brown in Back to the Future, and while it may not be as revolutionary as time travel, I’m hoping that starter marketing will soon grow within business circles.
5 Tips to Survive the Post-Digital Age
Some of us may be old enough to remember when the interstate freeways in the U.S. were built and transported people across the country in a matter of days and created the infamous suburban flight. And it wasn’t long before advertisers saw the benefit of erecting 50-foot tall banners to display their messages to commuters. Today, these billboards have become not much more than an aging distraction.
Here’s a news flash… our digital advertising is going the way of the freeway billboard.
3 Reasons to Say YES to Virtual Events
Like all speakers over the past 18 months, I have seen my speaking career deflate like a helium balloon two days after a 10-year-old’s birthday party. The pandemic response has all but wiped out the live events industry, forcing resourceful groups to hack their way through creating virtual meetings and conferences, thus limiting the volume and scope of engagements for speakers.
My New Podcast for Curious Marketers
I am super amped up this week because yesterday, I launched my very first audio show, The Marketing Starter Podcast with the goal of sharing some tangible tips and career hacks with marketers around the marketing world.