2023 was a spectacular year for marketing podcasts! All my friends atMarketing Podcast Network absolutely crushed it. And for my little show, theMarketing Starter Podcast, well, we had a pretty darn good year. We got some big bumps in listenership and hosted 21 world-class guests! I wrapped up the year with a fantastic episode on customer experience with Dan Gingiss, aka The Experience Maker, but there were many other great marketing minds that I got to sit down with throughout the year.
It all started with my good friend and founder ofCMO Huddles, Drew Neisser, where we talked about Selling (Marketing) through service. Soon after, I got to hang out with Robin Daniels and talk about how to remove the tension between brand building and delivering results. Then I met with Kent Lewis, Hema Thanki,Karla Jo Helms ★, andEthan Beute, MBA, to name a few more. Every guest had a unique take on starter marketing that formed from their unique backgrounds and work styles. From product marketers to public relations leaders, chief marketing officers to chief evangelists, we put pins all over the map!
2024 is bound to be even better. Today I’m kicking off season 4 this week with my first guest of the new season,Bryan Law, CMO ofZoomInfo. We dug deep into how being distinctive is more valuable than being different – a great tip for marketing starters kicking off the new year.
Be on the lookout for interviews withAli Hanyaloglu,Dorothea Bozicolona-Volpe,Steven MacDonald, Oliver JP Osborne, and more in 2024!
Have a listen and tune in twice a month attnhines.com/podcast or on your favorite platform.
It’s been a few years since the idea for the book struck me like Doc Brown in Back to the Future, and while it may not be as revolutionary as time travel, I’m hoping that starter marketing will soon grow within business circles.
“What the hell is starter marketing?” you may be asking. Well, that definition will obviously be fully flushed out and formulated within the book, which you can now get in paperback and e-book on Amazon. However, I can tell you that my definition of a marketing starter is a marketer who applies an entrepreneurial mindset to all that they do. Or, as I illustrate in the book: a marketing starter is one part marketer, one part scientist, and one part entrepreneur.
In the book’s introduction I dig into the philosophy and my personal story that brought me to writing the book, then I go on to share valuable entrepreneurial traits and tactics that I picked up along the way — from building my own companies to working for startups and scale-ups throughout my career. My goal with the book is to help marketers and marketing-adjacent professionals make a career of mastering the start.
The start. That is the core difference between an entrepreneurial-minded person and the rest of the world. Everyone — just like entrepreneurs — can have great ideas, but what sets them apart is taking action on those ideas, or starting. It’s that grit and tenacity that I speak to throughout the book that will help anyone define their unique edge in the way that they do business.
I hope you will support my effort by purchasing the book today, for yourself or a marketer in your life, and please, please leave a 5-star review on Amazon — that’s the only way a struggling author can climb the charts these days.[/vc_column_text][ut_btn button_text=”GET YOUR COPY” button_link=”url:https%3A%2F%2Famzn.to%2F3tPPMaN||target:%20_blank|” button_background=”#4cb7eb” button_text_color=”#ffffff”][vc_column_text]You can also tune in to my show, The Marketing Starter Podcast, which is in it’s second season on your favorite platform. In the podcast, I interview other starter-minded marketing pros from around the world.
Lastly, check out my interview with Jason Falls on his show, Digging Deeper below…
I am super amped up this week because yesterday, I launched my very first audio show, The Marketing Starter Podcast, with the goal of sharing some tangible tips and career hacks with marketers around the marketing world.
I actually started recording back in March with the idea of getting a majority of the first season produced before the show even aired – I read that on launch day that one should have three episodes ready to go for new listeners (one of the many tips I gleaned from pro podcasters).
So this week, that is what you will find… The first three episodes of Season One, featuring Beth Carr, Founder of Fortified Branding, social media king, Scott Eddy, and Rebecca Biestman, CMO at Reputation. All available wherever you get your podcasts, at themarketingstarter.buzzsprout.com, and of course, on my website.
From there, I will be publishing two new episodes each month with the hopes of expanding to once a week as time allows – but you know how it goes when you’re trying to balance daytime tasks with moonlighting content, while also moving across the country. It’s a lot!
I did want to use this post to share my inspiration for the blog and the why behind it, which really stemmed from my last post where I announced that I’m wiring my very first book with the same name, The Marketing Starter. In the book I share personal stories of marketing starter struggles with anecdotes from a few close colleagues, friends, and advisors – but I wanted to go deeper and create something that could go beyond the words in my book while shamelessly plugging it.
And that’s where the podcast was born. I wanted to find like-minded marketers and business professionals who can expand on the topics that I share in my book with their own personal stories. I wanted to hone in on the expertise of these guests and align their starter journeys to the tips that I shared in my book and really dig into the nuance of wearing an entrepreneurial hat while being a marketer.
So far, I have been blown away by the starter stories that my guests have shared, and I hope that you will be too. It’s so fulfilling and inspirational to actually sit down with these folks for an hour (don’t worry the episodes are only about 30 minutes) and just have real conversations about what makes them tick and what has led to their success. It’s something I have missed deeply since this pandemic sheltering has taken over all our lives.
I miss those coffee meetups and networking events that used to fuel my personal inspiration and help me balze my trails. I’m sure all of that will be back soon, but in the meantime these podcast interviews are filling the void, but also giving me great content to share with you.
I hope that you give the show a listen and subscribe, like, share, comment, blah blah blah. And of course, stay tuned for the book release later this year.
