Leveraging a Wellness Strategy to Drive ROI  with David T. Stevens

Tim Hines and David T. Stevens discuss the integration of wellness into event planning as a strategy to enhance attendee experience and drive ROI. David shares his journey from a sales background to becoming a leader in event wellness, emphasizing the importance of fitness, nutrition, and mindfulness in creating successful events. They explore how implementing wellness practices can improve attendee satisfaction and engagement, ultimately leading to better outcomes for event planners and marketers.
 
Takeaways:
  • David’s journey showcases the importance of adaptability in career paths
  • Morning workouts can prime attendees for better learning
  • Nutrition plays a crucial role in attendee engagement and satisfaction
  • Customization in food options meets diverse attendee needs
  • The science behind wellness practices supports their implementation in events
  • Event planners should focus on attendee experience to drive success
  • Data-driven decisions can lead to better event outcomes
  • Wellness architects create environments that foster health and productivity
  • The demand for wellness in events is growing among attendees