Leveraging the Planner as a Marketing Resource with Paul Tramonte

Tim Hines speaks with Paul Tramonte about the intersection of event marketing and planning. They discuss how marketers can effectively leverage event planners as resources, the importance of communication and feedback in the event lifecycle, and the need for consistency in messaging. Paul shares his journey from corporate event management to entrepreneurship, emphasizing the value of building relationships and aligning goals between marketing and planning teams. The conversation highlights the critical role of project management and technology in ensuring successful events, as well as the importance of post-event analysis for continuous improvement.

Takeaways:

  • Marketers must leverage planners as valuable resources

  • Building rapport with event planners is essential for success

  • Every day is a learning opportunity in marketing

  • Effective communication is a two-way street

  • Feedback loops are crucial for improving future events

  • Project management skills are vital in event planning

  • Consistency in messaging enhances attendee experience

  • Investing time in relationships pays off in the long run

  • Understanding goals helps align marketing and planning efforts

  • Technology can significantly enhance event success