Tim Hines and Zach Barney, Co-founder and CEO at Mobly, discuss the common mistakes made in event marketing strategies. Zach shares his entrepreneurial journey and insights on how to effectively capture leads and follow up after events. They emphasize the importance of quick follow-ups, choosing the right team for events, and utilizing modern technology to enhance lead capture. Zach also highlights his marketing superpower of authenticity, which has helped him build a strong following and drive revenue.

Takeaways:

• Event marketing is often plagued by outdated practices
• Quick follow-up is crucial for maximizing event ROI
• Choosing the right team for events can impact lead-capture success
• Many marketers underestimate the importance of data-driven decisions
• Authenticity in marketing can lead to stronger connections
• Investing in the right technology is essential for effective lead capture
• Sales and marketing should work closely together during events
• The human attention span is shorter than ever, impacting follow-up strategies
• Removing barriers to purchase can significantly increase sales opportunities