Blog
3 Ways Gen Z is Changing the Meetings & Events Industry in 2024
I’ve been speaking (and posting) about Gen Z for a long time and continue to be fascinated with their habits, especially their obsession with the 90’s style – that one I will never quite understand. These kiddos continue to have a limitless impact on literally everything, and the target of understanding them seems to always be moving. However, I believe that as meetings and events (and travel) are bouncing back after the pandemic, there are a few ways we can adapt to their desires.
Your 2024 Marketing Starting Lineup
23 was a spectacular year for marketing podcasts! All my friends at Marketing Podcast Network absolutely crushed it. And for my little show, the Marketing Starter Podcast, well, we had a pretty darn good year. We got some big bumps in listenership and hosted 21 world-class guests!
3 Considerations For Marketers When Chasing AI
By now, every marketer is aware of AI, as it’s the hottest issue in marketing since email marketing debuted nearly 40 years ago, and everyone has been talking about it in depth this year. Most of the content out there to date has been focused on getting the world up to speed on all the interesting tools that marketers have at their disposal and how to use them to ease marketing efforts.
Celebrating My Book-Versary
This week I celebrate the one-year anniversary of publishing my very first book, The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer. And after selling a ton of copies, giving a ton more away, collecting some fantastic reviews, and of course, helping fellow marketers, I can safely say it’s been quite a year!
Events are Back and so am I
Just like everyone else in 2020 and 2021, it felt like life was put on hold both personally and professionally. Sure, I kept the hustle going and made time to travel as circumstances would allow, but my passion for speaking and sharing ideas with the world certainly took a big pause.
My New Book is Here!
Ladies and gentlemen, today is the day – my new book, The Marketing Starter: How an Entrepreneurial Mindset Will Make You A More Savvy Marketer is finally on the shelves!
It’s been a few years since the idea for the book struck me like Doc Brown in Back to the Future, and while it may not be as revolutionary as time travel, I’m hoping that starter marketing will soon grow within business circles.
5 Tips to Survive the Post-Digital Age
Some of us may be old enough to remember when the interstate freeways in the U.S. were built and transported people across the country in a matter of days and created the infamous suburban flight. And it wasn’t long before advertisers saw the benefit of erecting 50-foot tall banners to display their messages to commuters. Today, these billboards have become not much more than an aging distraction.
Here’s a news flash… our digital advertising is going the way of the freeway billboard.
3 Reasons to Say YES to Virtual Events
Like all speakers over the past 18 months, I have seen my speaking career deflate like a helium balloon two days after a 10-year-old’s birthday party. The pandemic response has all but wiped out the live events industry, forcing resourceful groups to hack their way through creating virtual meetings and conferences, thus limiting the volume and scope of engagements for speakers.
My New Podcast for Curious Marketers
I am super amped up this week because yesterday, I launched my very first audio show, The Marketing Starter Podcast with the goal of sharing some tangible tips and career hacks with marketers around the marketing world.
I’m Publishing My First Book
Boy, it sure has been a while since I blogged about what’s new in my marketing universe. Quite a bit has gone down in the past couple years, including three job changes and, of course, a worldwide pandemic that temporarily paused many of our hopes and dreams .
5 Ways to Hack Your Income In-Between
During my career in marketing and startups, I have been in-between steady income many times. Sometimes it is was because I was laid off or quit and other times it was because I simply couldn’t turn revenue from my startup. Nevertheless, being able to front money for rent in my in-between’s proved to be a challenge.
Whether you’re an professional between gigs or a new startup founder, it’s crucial to have a steady stream of income to fund your life while you focus on the job hunt or on launching your world-changing idea. Luckily, I have some tried and true tactics that have worked for me that you can try out to help keep you afloat in your in-between.
7 Steps to Get Your Speaking Career Off the Ground
My professional speaking story might sound simple, but it’s not without its challenges. In 2013, I was working on my second startup, BTSocial, which was solving a problem in the business travel space using social media. During that time, I was getting very active in the Global Business Travel Association (GBTA), attending conferences and participating in my local chapter in Chicago. My eager networking lead to a feature in Hotel Business magazine profiling me and the BTSocial product.